Your website will sit at the heart of your SEO campaign.
Your site is the building block for all your other online activities – get this basic right and there’ll be a knock on effect all the way to your ROI.
Web Design: The Process
1. Initial Consultancy and Briefing
This forms an integral part of your SEO campaign strategy.
Critical to our delivery of a comprehensive SEO package is our understanding of what your company does and what your goals are for your online campaign.
We’ll analyse your target market, your geographic reach, your competitors’ activities and other relevant factors. Then we’ll use this information to formulate a strategic approach and build a timeline and quote.
2. Your Website Design Quote
Subsidised websites for our SEO campaign clients.
As part of you SEO package, we’ll develop your optimised website at a subsidised rate.
This represents the best way for you to secure a cost-effective custom-built optimised website ready for your SEO campaign.
Our pricing is based on the time it takes to develop the following:
• Template selection
• Keyword research
• Competitor & SEO analysis
• Template purchasing
• Hosting (if required)
• Domain transfer (or purchase at additional cost)
• SEO friendly recoding, URLs and redirects
• Custom programming and plug in management
• Analytics and tracking set up
• Sitemap set up
• Design and imagery creation based on agreed branding guidelines
• Deployment and testing
• Final website optimisation (content, meta, internal linking, robots files) keyword analysis.
3. Template Development
Upon acceptance of the brief, we’ll create a ‘live demo’ template design list selected from thousands of basic templates available on the market.
This live demo template will provide you with a working model of what your eventual site will look like. This can be used to test the structure and the navigation proposed and to align it with your own information architecture requirements. Our expert web design consultants will guide you through every stage of the process.
The next stage is to develop the site for real, incorporating all of the user and SEO features identified to enhance the site’s appeal to both end users and search engines. We can either load your provided content or originate site content for you and once this is on board, you’re ready for launch.
Our target is to reach this point within two weeks of commission (subject to receiving all content not generated by SEO+). Additional plug-ins or custom coding may require longer; and your site will be regularly updated in line with your ongoing SEO campaign.
As most templates have been generated without regard to SEO, we will always reprogram a template to make it SEO friendly.
The purpose of this process is to underpin your site template with the required SEO campaign structure as identified by earlier analysis. This can take time but it’s something we start working on as soon as the site’s page structure has been determined.
Plug-ins and additional site functionality can also be incorporated at this stage as well as on an ongoing basis throughout your SEO campaign. Additional programming during the course of the campaign will incur extra charges.
5. Keyword Research
Essential for the origination of effective content.
Keyword identification will start as soon as we receive your commission. Keyword research is an essential part of any the search project. It helps to identify the competitiveness, the opportunities and seasonal insights of the search terms we are going to target and choose for your campaign.
6. Website Optimisation for better Online visibility
The final stage of making your website search-engine ready.
Optimising your website is without doubt the most important part of the process. We will ensure that you have correct keyword density on every page and we will optimise your meta titles, descriptions and keywords to reflect key content. Finally, we will enhance your internal links and urls to ensure the whole site is SEO ready and search engine friendly.