Terms and Conditions

Please read our terms and conditions carefully as they outline SEO+’s responsibility and that our our clients.


This page (together with the documents referred to on it) tells you the terms and conditions on which SEO+ supplies any of the services (Services) listed on the website www.seoplus.co.uk (the site) to you.

Please read these terms and conditions carefully before ordering any Services from the site. These terms and conditions will apply to all transactions between you and SEO+ whether initiated by telephone, email or in any other way. You should understand that by ordering any of the Services, you agree to be bound by these terms and conditions and by the Privacy Policy.

SEO+ value a customer’s privacy and the Privacy Policy sets out SEO+’s commitment to that principle Privacy Policy.

You should print a copy of these terms and conditions for future reference. Please understand that if you refuse to accept these terms and conditions, you will not be able to order any Services from the site or SEO+.

Information about us

www.seoplus.co.uk is a site operated by SEO Plus Limited (“SEO+”). SEO+ is registered in England and Wales under company number 07984986 and the registered office is at 74 Great Estern Street, London, EC2A 3JL. The main trading address is 74 Great Estern Street, London, EC2A 3JL. The VAT number is [VAT NUMBER].

1.Your status

By placing an order through the site, you warrant and agree that: You are legally capable of entering into binding contracts; and You are at least 18 years old; You authorise us to make appropriate credit reference checks against you; and You are accessing the site from the country specified by you in your order and the details of your website and delivery address specified in your order are correct.

2.How the contract is formed between you and SEO+

2.1. After you have placed an order for Services by telephone, email or post, you will receive an email from SEO+ acknowledging that SEO+ has received your order. Please note that this does not mean that your order has been accepted. Your order constitutes an offer to SEO+ to supply a Service(s). All orders are subject to acceptance by SEO+, and SEO+ will confirm such acceptance to you by sending you an e-mail that confirms it will provide the specified Service (the Service Confirmation). The contract between SEO+ (Contract) will only be formed when SEO+ send you the Service Confirmation. The Contract will relate only to those Services that SEO+ have confirmed in the Service Confirmation. SEO+ will not be obliged to supply any other Services that may have been part of your order until such Services have been confirmed in a separate Service Confirmation.

3.Price and payment

The price of any Services will be as quoted on the site from time to time, except in cases of obvious error and will be confirmed to you over the telephone or by email or post when you place an order for Services. Prices are quoted in sterling and if payment is made in any currency other than sterling the exchange rate will be that applicable on the day the transfer is processed. These prices include VAT (where applicable).

Prices are liable to change at any time, but changes will not affect orders in respect of which SEO+ have already sent you a Service Confirmation.

The site contains a number of Services and it is always possible that, despite SEO+’s best efforts, some of the Services listed on the site may be incorrectly priced. SEO+ will normally verify prices as part of the Service Confirmation so that, where a Service’s correct price is less than the stated price, SEO+ will charge the lower amount when providing the Service to you. If a Service´s correct price is higher than the price stated on the site, SEO+ will normally, at its discretion, either contact you for instructions before providing the Service, or reject your order and notify you of such rejection.

SEO+ is under no obligation to provide the Service to you at the incorrect (lower) price, even after SEO+ has sent you a Service Confirmation, if the pricing error is obvious and unmistakeable and could have reasonably been recognised by you as a mis-pricing.

Payment for all Services must be by credit or debit card or by direct debit collection or BACS payments. SEO+ accept payment with Visa Debit, Visa Credit, Visa Electron, Mastercard Debit, Mastercard Credit, Maestro.

SEO+ will send you its first invoice for Services the day after we have sent you a Service Confirmation with payment due within 7 days of the date of the invoice. The provision of services by SEO+ will not commence until payment has been received from you and the 7 working days “cooling off” period for cancellation of the contract referred to in clause 5 has expired. Invoices will be sent to you by SEO+ monthly thereafter with payment due within 7 days of the date of invoice. Pay per click (PPC) payments are required by SEO+ in advance of actual spend with the PPC search engine, whether or not an invoice has been issued by SEO+.

Failure by you to pay SEO+’s invoices within 7 days of the date thereof will result in the cancellation of Services by SEO+ until payment has been received in full. Legal action may also be commenced by SEO+ to recover any outstanding payments.

You must pay PPC budgets to SEO+ in advance. SEO+ reserves the right to cancel any PPC campaigns without notice where you have not made payment in advance or at all.

4.Consumer rights

If you are contracting as a consumer for Services, you may cancel a Contract at any time within seven working days beginning on the day after you received the Service Confirmation. In this case, you will receive a full refund of the price paid for the Services in accordance with SEO+’s refunds policy. The above right to cancel applies only where the contract between us provides for delivery of Services to an address within the EU.

To cancel a Contract where you are entitled to do so, you must inform SEO+ in writing either by email or by letter to SEO+’s registered office address.

4.Our Refunds Policy

Where you have cancelled the Contract between SEO+ within the seven-day cooling-off period (see clause 5 above), SEO+ will process the refund due to you as soon as possible and, in any case, within 30 days of the day you have given notice of your cancellation. In this case, SEO+ will refund the price of the Services in full, – the refund will be in respect of the price of the Service as listed on the Service Confirmation; any variations in the exchange rate will not affect the price/refund. You should be aware that the right to cancel applies only within the EU.

Where you have cancelled the Contract between SEO+ for any other reason (for instance, because have notified SEO+ that you do not agree to any change in these Terms and Conditions or in any of the policies), SEO+ will notify you of your refund via e-mail within a reasonable period of time. SEO+ will usually process the refund due to you as soon as possible and, in any case, within 30 days of the day SEO+ confirmed to you via e-mail that you were entitled to a refund. The refund will be in respect of the price of the Service as listed on the Service Confirmation; any variations in the exchange rate will not affect the price/refund. SEO+ will usually refund any money received from you using the same method originally used by you to pay for your purchase.

5.Your Obligations

5.1 Where a contract exists between SEO+ and you for Search Engine Optimisation Services (SEO Services) pursuant to clause 3 above, you agree to acknowledge recognised Search Engine behaviour in order to fully understand the role of SEO+. Search engines change their ranking algorithms on a regular basis and new and traditional competitors (competing online) enter the market and also change their strategies and tactics (to challenge and gain competitive advantage). It is therefore necessary for SEO+ to put in place continual monthly maintenance in order that SEO+ can obtain and retain rankings for you. Both on-site and off-site SEO techniques require website updates from time to time. Accordingly, SEO+ will require FTP access to your website to provide website updates or arrangements must be put in place to manage site changes at a time and in a manner previously specified in writing by SEO+.

5.2 You agree not to employ the services of another SEO or online marketing company to manage Natural Listings or related traffic generation services except for Pay Per Click (PPC), as any such activity may adversely affect SEO+’s strategy and delivery.

5.3 You agree not to create any duplicate sites, redirects or doorway pages. If duplicate sites have been previously published, you must inform SEO+ before service delivery commences, as any duplicate content may adversely affect SEO+’s strategy and delivery.

5.4 You agree not to request or exchange links with link farms or to undertake any spamming techniques that may harm the website’s ranking with Google, thereby possibly adversely affecting SEO+’s strategy and delivery.

5.5 You agree that no link exchanges will take place without prior consultation with and agreement in writing from SEO+.

5.6 You agree to make payment to SEO+ for our services in accordance with our Terms and Conditions.

6. SEO+’s Obligations

6.1 SEO activities will be carried out commensurately in accordance with the budget(s) assigned.

6.2 SEO+ will operate strictly within the protocol parameters set by the major search engines Google.com/Google.co.uk, Yahoo and Bing, with our primary target being Google.

6.3 SEO+ aim to achieve a Top 10 ranking on Google for all agreed key phrases.

6.4 For established sites that have been set up for over 12 months prior to the contract date, SEO+ aim to achieve Top 10 positions for the agreed search terms within 3-6 months thereof.

6.5 For sites set up within 12 months of the contract date, SEO+ may take up to 12 months before achieving Top 10 rankings but will endeavour to achieve such rankings as quickly as possible within the budget(s) assigned.

7.Disclaimers and limitations on liability

SEO+’s liability for losses you suffer as a result of SEO+ breaking this agreement is strictly limited to the purchase price of the Service you purchased and any losses which are a foreseeable consequence of SEO+ breaking the agreement. Losses are foreseeable where they could be contemplated by you and SEO+ at the time your order is accepted by SEO+. This does not include or limit in any way SEO+’s liability: For death or personal injury caused by SEO+‘s negligence; For fraud or fraudulent misrepresentation; or For any matter for which it would be illegal for SEO+ to exclude, or attempt to exclude, liability.

SEO+ are not responsible for indirect losses which happen as a side effect of the main loss or damage [and which are not foreseeable by you and SEO+], including but not limited to: loss of income or revenue loss of business loss of profits or contracts loss of anticipated savings loss of data, or waste of management or office time however arising and whether caused by tort (including negligence), breach of contract or otherwise , even if foreseeable; provided that this clause 7.3 shall not prevent claims for loss of or damage to your tangible property that fall within the terms of clause 7.1. or any other claims for direct financial loss that are not excluded by any of categories 7.3.1 to 7.3.6 inclusive of this clause 7.3.

7.4 SEO+ shall not be responsible for URLs dropped or excluded by a search engine for any reason.

7.5 SEO+ shall not be responsible for any non-execution of PPC campaigns however this may occur and shall include failure by SEO+ to complete tasks and/or the failure of search engines to execute a campaign correctly or at all for whatever reason.

7.6 SEO+ shall not be responsible for any ‘Click Fraud’, nor shall it be liable for any compensation in respect thereof.

7.7 SEO+ does not warrant that your URLs will achieve a favourable position, or any position, within a search engine.

7.8 SEO+ does NOT guarantee rankings or traffic volumes.

7.9 SEO+ does not warrant or represent that the results, or the use of the results, made available by SEO+, or from any third party, will be correct, accurate, timely or reliable and you agree not to place any reliance on such information in any circumstances.

7.10 SEO+ shall not be responsible for any costs incurred, compensation or loss of earnings due to the work carried out on your behalf.

7.11 You expressly agree that SEO+’s Services provided hereunder are solely at your own risk. These Services shall be provided on an “as is” and “as available” basis. SEO+ expressly disclaim all warranties of any kind, express or implied, including without limitation any warranty of merchantability, fitness for a particular purpose and non-infringement.

7.12 Notwithstanding the security precautions taken by SEO+ against disclosure of information, you understand that there are certain conditions that exist on the Internet generally which are outside of SEO+’s control that could result in a breach of security. Accordingly, SEO+ does not guarantee that your account service data information will be free from corruption or piracy. You hereby expressly waive any claim against SEO+ arising out of the loss of data through corruption, piracy, and breach of security or for any other reason that is not based on the intentional or negligent actions of SEO+.

7.13 To the maximum extent allowed by law, SEO+, its members, subsidiaries, affiliates, service providers, licensors, officers, directors and employees shall not be liable for any direct, indirect, special, incidental or consequential damages (no matter how they arise, including negligence), or for interrupted communications, lost data or lost profits, arising out of or in connection with the Services provided hereunder. Further, SEO+ shall not be liable for any losses arising as a result of Services not being operational or accessible.

7.14. Whilst reasonable endeavours will be made by SEO+ to ensure that website changes and any scripts or programs are free of errors, SEO+ does not accept responsibility for any losses incurred due to malfunction of the data or scripts provided for the website or any part of it or its SEO activities carried out in the pursuit of search engine rankings and traffic generation.

7.15. SEO+ shall not be responsible for any adverse affects on search engine rankings or additional costs incurred if you have engaged in poor maintenance of the website or the removal of any SEO changes made to the website by third party developers — where SEO+ has not been engaged to provide website development.

7.16. SEO+ shall not be liable for any costs incurred, compensation or loss of earnings due to the unavailability of any site, servers, software or any material provided by our agents.

8.Written communications

Applicable laws require that some of the information or communications SEO+ send to you should be in writing. When using the site, you accept that communication with SEO+ will be mainly electronic. SEO+ will contact you by e-mail or provide you with information by posting notices on the website. For contractual purposes, you agree to this electronic means of communication and you acknowledge that all contracts, notices, information and other communications that SEO+ provide to you electronically comply with any legal requirement that such communications be in writing and in the English language. This condition does not affect your statutory rights.


All notices given by you to SEO+ must be given to SEO Plus Limited at info@seoplus.co.uk or at the registered office given above. SEO+ may give notice to you at its option using either the e-mail or postal address you provide when placing an order, or in any of the ways specified in clause 8 above. Notice will be deemed received and properly served immediately when posted on the website, 24 hours after an e-mail is sent, or three days after the date of posting of any letter. In proving the service of any notice, it will be sufficient to prove, in the case of a letter, that such letter was properly addressed, stamped and placed in the post and, in the case of an e-mail, that such e-mail was sent to the specified e-mail address of the addressee.

10.Transfer of rights and obligations

The contract between you and SEO+ is binding on you and SEO+ and on respective successors and assigns. You may not transfer, assign, charge or otherwise dispose of a Contract, or any of your rights or obligations arising under it, without SEO+’s prior written consent. SEO+ may transfer, assign, charge, sub-contract or otherwise dispose of a Contract, or any rights or obligations arising under it, at any time during the term of the Contract.

11.Events outside SEO+‘s control

SEO+ will not be liable or responsible for any failure to perform, or delay in performance of, any of SEO+’s obligations under a Contract that is caused by events outside SEO+’s reasonable control (Force Majeure Event). A Force Majeure Event includes any act, event, non-happening, omission or accident beyond SEO+’s reasonable control and includes in particular (without limitation) the following: Strikes, lock-outs or other industrial action. Civil commotion, riot, invasion, terrorist attack or threat of terrorist attack, war (whether declared or not) or threat or preparation for war. Fire, explosion, storm, flood, earthquake, subsidence, epidemic or other natural disaster. Impossibility of the use of railways, shipping, aircraft, motor transport or other means of public or private transport. Impossibility of the use of public or private telecommunications networks. The acts, decrees, legislation, regulations or restrictions of any government. SEO+’s performance under any Contract is deemed to be suspended for the period that the Force Majeure Event continues, and SEO+ will have an extension of time for performance for the duration of that period. SEO+ will use its reasonable endeavours to bring the Force Majeure Event to a close or to find a solution by which its obligations under the Contract may be performed despite the Force Majeure Event.


If SEO+ fails, at any time during the term of a Contract, to insist upon strict performance of any of your obligations under the Contract or any of these terms and conditions, or if SEO+ fails to exercise any of the rights or remedies to which it is entitled under the Contract, this shall not constitute a waiver of such rights or remedies and shall not relieve you from compliance with such obligations. A waiver by SEO+ of any default shall not constitute a waiver of any subsequent default.

13 Severability

If any of these terms and Conditions or any provisions of a Contract are determined by any competent authority to be invalid, unlawful or unenforceable to any extent, such term, condition or provision will to that extent be severed from the remaining terms, conditions and provisions which will continue to be valid to the fullest extent permitted by law.

14.Entire agreement

SEO+ intend to rely upon these terms and conditions and any document expressly referred to in them in relation to the subject matter of any Contract. While SEO+ accept responsibility for statements and representations made by SEO+’s duly authorised agents, please make sure you ask for any variations from these terms and conditions to be confirmed in writing.

15.Our right to vary these terms and conditions

SEO+ has the right to revise and amend these terms and conditions from time to time to reflect changes in market conditions affecting the business, changes in technology, changes in payment methods or methods of order placement, changes in relevant laws and regulatory requirements and changes in the system’s capabilities. You will be subject to the policies and terms and conditions in force at the time that you order Services from SEO+, unless any change to those policies or these terms and conditions is required to be made by law or governmental authority (in which case it will apply to orders previously placed by you), or if SEO+ notify you of the change to those policies or these terms and conditions before SEO+ send you the Service Confirmation (in which case SEO+ has the right to assume that you have accepted the change to the terms and conditions, unless you notify SEO+ to the contrary within seven working days of receipt by you of the Service Confirmation).

16.Law and jurisdiction

Contracts for the purchase of Services through the site will be governed by English law. Any dispute arising from, or related to, such Contracts shall be subject to the non-exclusive jurisdiction of the courts of England and Wales. .